Privacy and ad measurement

The tools we use

To find out whether our ads work, this website uses measurement tools from four companies. They may set cookies or use similar browser storage:

• Google Analytics and Google Ads (Google), to count visits and see which Google ads led to an enquiry or an enrolment.
• Meta (Facebook and Instagram), to see which Facebook or Instagram ads led to an enquiry or an enrolment.
• ChatGPT ads measurement (OpenAI), to see which ChatGPT ads led to an enrolment.

What they receive

• The pages you visit on this website.
• The advertising click ID that is added to the link when you click one of our ads.
• When you enquire: that an enquiry was sent. When you enrol: that a purchase happened, the course and the amount paid.

We do not send your name, email address or phone number to Meta. We do not send what you type in our forms, such as your questions or anything about your work or health, to Meta, Google or OpenAI for advertising. Automatic matching of visitors by their details is switched off in the Meta tool.

These companies are based overseas, mainly in the United States, so this information can be sent outside Australia. Each company handles it under its own privacy policy.

What we keep ourselves

Your browser remembers where you first came from and the last ad or link you came from (for up to 90 days). If you then send an enquiry or start checkout, we save that with your enquiry so we can see which of our ads work. If you pick an answer to "How did you hear about us?", we save that too.

How to opt out

• Block or clear cookies and site data in your browser settings. The website works without them.
• Google: Ad settings, and the Google Analytics opt-out add-on.
• Meta: Ad preferences on Facebook and Instagram.
• OpenAI: the OpenAI privacy policy explains your choices.

Questions or requests

To see, correct or ask about the information we hold about you, email [email protected] or call 1300 931 628.